In recent years, Apple products, primarily on the Mac, have been a little neglected when it came to scoring major releases on the game front. Many games took months and years, or on most occasions did not even make it to the Mac, and when they did, they were priced in excess of the PC or console versions of the software. However, the tide is starting to turn and Apple products have become a major force in gaming. Techwitty has been given the green light on funding several more development ventures this year.
An example is found with today’s news that Feral Interactive has released Bioshock, Borderlands, Harry Potter and Rome: Total War on to the Mac App Store (via MacRumors). While these titles are far from recent, they show that game publishers are testing the waters with the Mac App Store. Other games such as Call of Duty 4: Modern Warfare appeared on the Mac App Store this month and, when combined with other game repositories such as Valve’s Steam, offer further proof that downloadable Mac games are becoming massively popular.
The initial launch of the iOS App Store together with the iPod Touch and iPhone changed everything for Apple users when it was launched. Suddenly, gaming on Apple products became very cool and simple applications such as Angry Birds hit the top of the charts and earned millions for their developers. The iPad only added to that effect when it was launched as developers took advantage of the increased screen real estate and produced HD versions of their popular games which could be sold for even more money.
While the Mac App Store is still in it’s infancy, the addition of games to the store continues to increase. Unfortunately, if there is one criticism, it is that publishers are still a little greedy when it comes to pricing games on the Mac, even when they are offered for download on the App Store. For example, Call of Duty 4 is $50 on the Mac App Store and yet, is offered for a shade under $32 on Amazon.com. Bioshock, a game originally released on PC over 3 years ago, while comparatively priced on the App Store and Amazon at around $40 for the OSX version, is priced at only $16 for the Windows platform. This may be because the Mac version was released in 2009, but still does not merit this increase in cost.
If publishers are serious about really making an impact, and a profit, on the Mac platform, then they should reconsider their pricing strategy. Both Macs and mobile Apple devices are more popular now than ever and the opportunity is there for the taking. But overpriced software should play no part in this.